My Portfolio: showcasing strategic communication

Explore my work in strategic communication and content marketing. Here, you will find examples of my ability to develop structured marketing strategies, persuasive proposals, and measurable content plans, all designed to achieve clear objectives and deliver impactful results.

Project 1:

Content Marketing Strategy Proposal- Gainesville Career Lab

Context 

This project was developed for ENC 3252 as a full content marketing strategy proposal. The assignment required audience analysis, KPI development, a content calendar, and a structured presentation.

Description

I created a comprehensive content marketing plan designed to position the organization as a trusted authority among its target audience. The strategy included knowledge branding content, signature storytelling, measurable KPIs, and an implementation timeline.

What This Demonstrates

This project demonstrates my ability to think strategically, connect messaging to measurable outcomes, and structure communication around defined business objectives.

Project 2:

Native Advertising Campaign

Context

This project was developed in ENC 3252 as part of a unit on native advertising and sponsored content. The assignment required creating a fully developed native advertisement that aligned with the tone, audience, and structure of a chosen publishing platform. The goal was to design persuasive content that felt integrated rather than disruptive.

Description

I created a native advertising campaign that aligned strategically with the publishing site’s audience and design conventions. The project included a clear target segment, message positioning, platform justification, and a mock-up demonstrating how the content would appear in context. The ad was structured to match the tone and visual format of the host platform while still clearly signaling sponsorship. The focus was on creating value-driven content that blended seamlessly into the reader’s experience.

What This Demonstrates

This project demonstrates my ability to adapt messaging to a specific platform and audience while maintaining ethical clarity. It reflects my understanding of persuasive strategy, audience alignment, and the balance between credibility and promotion. It also highlights my attention to structure and format in strategic communication.

Project 3:

Place-Based Branding Project – GatorWalk

Context

This project was completed in ENC 3252 as a place-based branding assignment. The goal was to create a branded experience that highlighted specific campus locations while shaping audience perception through strategic messaging and structured storytelling.

Description

I developed a branded walking experience designed to help new students feel connected to campus. The project included curated location selections, cohesive messaging, and structured narrative flow to create a sense of belonging and identity. Each stop in the experience was supported by visual elements and carefully crafted copy to reinforce the overall brand message. The emphasis was on clarity, inclusivity, and emotional positioning.

What This Demonstrates

This project demonstrates my ability to shape audience perception through intentional narrative design. It reflects my understanding of branding as more than visuals — it is about guiding experience and influencing how people feel about a place or organization. It also shows my ability to structure storytelling with strategic purpose.